Gen Z housing hotspots: Southern metros lead in renter growth while buyers turn to the Midwest

RentCafe rental blog

Tech-savvy, connected, and financially conscious, Gen Z is stepping into the housing market with confidence — and reshaping it in the process. In just five years, the number of young renters reached 4.4 million from just 700,000, marking a sixfold surge that’s redefining hotspots from Birmingham, AL, to San Jose, CA. While most young adults…

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March 9, 2026 at 12:00PM

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